Rich triggers
Start from signup, property change, campaign activity, dates, commerce, RSS, referrals, or webhooks.
Marketing automation
Build journeys your team can explain.
Connect audience, message, publishing, commerce, date, referral, RSS, and webhook signals in versioned automation graphs.
Versioned
graph at every activation
Idempotent
step execution and retries
Recoverable
dead-lettered failures
Built into the platform
The details are part of the product.
Visual conditions
Branch on consent, properties, engagement, purchases, membership, and timing.
Channel actions
Send email or SMS, mutate data, move audiences, notify people, or call webhooks.
Durable delays
Resume from persisted wake times without holding a worker or losing context.
Human approvals
Pause high-risk offers and AI-assisted content until a permitted reviewer decides.
Failure recovery
Inspect attempts, classify errors, replay safe steps, and recover dead letters.
How it works
A clear path from signal to action.
Design a version
Connect a trigger to conditions, actions, delays, and declared approvals.
Activate safely
Validate the graph and preserve the exact version used by every run.
Observe and recover
Inspect each step, retry safe failures, and improve a new draft version.